Category : Sales and Marketing

7 ways to ensure your business’s social media isn’t woeful media

This is a guest post by Mathew Aitken, Head of Content – Made Simple Group The major social media platforms – such as Facebook, Instagram and Twitter – can be valuable marketing tools to...

Why advocate marketing makes so much sense

Are you using advocate marketing to spread the word about your small business? If not, why not? We enjoyed this write up over in London Loves Business – our own, ICAEW Head of Enterprise, Clive Lewi...

Do you NOT have a website? A third of small US businesses don’t

Does your small business have a website? It may be your only hub, or may complement a bricks and mortar outlet? But a surprisingly large number of small businesses in the States still don’t. That...

Ready for The Business Show 2017?

The Business Show is Britain’s leading business event taking place on the 17th and 18th May at the ExCeL in London. The show is the ultimate two-day event for the world of business, offering the cha...

Buying keyword ads? Could this infringe on another’s trade mark?

A really interesting recent legal case, reported here as an ICAEW Legal Alert, looked closer at the coexistence of two rival brands operating side-by-side in the same marketplace. One owned a trade ma...

Pros and cons of targeting a niche market

An interesting piece over in The Telegraph recently interviewed three small business owners who have been targeting extremely niche markets. Doing so can be good. In this day and age, with social medi...

Marketing on a shoestring? 4 tips from some experts

There was a useful piece over in The Telegraph recently that caught our eye. Titled ‘How small businesses can market on a budget’, it was a write-up of a ‘Telegraph Small Business Connect semina...

6 simple Tips to Using Social Media for Business in 2017

This is a guest post by Mathew Aitken, Head of Content, MadeSimple. Social media has had its day when it comes to business, right? Wrong. Platforms such as Twitter, Facebook, LinkedIn (etc.) can defin...

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