Category : Sales and Marketing

Buying keyword ads? Could this infringe on another’s trade mark?

A really interesting recent legal case, reported here as an ICAEW Legal Alert, looked closer at the coexistence of two rival brands operating side-by-side in the same marketplace. One owned a trade ma...

Pros and cons of targeting a niche market

An interesting piece over in The Telegraph recently interviewed three small business owners who have been targeting extremely niche markets. Doing so can be good. In this day and age, with social medi...

Marketing on a shoestring? 4 tips from some experts

There was a useful piece over in The Telegraph recently that caught our eye. Titled ‘How small businesses can market on a budget’, it was a write-up of a ‘Telegraph Small Business Connect semina...

6 simple Tips to Using Social Media for Business in 2017

This is a guest post by Mathew Aitken, Head of Content, MadeSimple. Social media has had its day when it comes to business, right? Wrong. Platforms such as Twitter, Facebook, LinkedIn (etc.) can defin...

Think big from the start: advice from those who’ve been there…

Think scale from the start. But then, be prepared to face it… That, perhaps, summarises the main themes we gleaned from this short, interesting film – ‘Scale: Bedroom to boardroom’ – on the...

Go Global in 2017 – with Enterprise Nation

Did you know just how keen the French are these days on innovative UK food and drink products? Are you a producer who might benefit? Enterprise Nation is organising five trips over the coming months t...

7 common new business pitfalls: recognise any?

Tom Hodgkinson edits The Idler, among various other ventures – like running an independent bookshop, cafe and arts venue. He speaks entertainingly but from experience when he writes in Management To...

Online shopping: force to be reckoned with, Black Friday figures show

If you’re not yet selling your products or services online, the trend suggests it may be time. New figures from the British Retail Consortium (BRC), reported here in The Telegraph, show that the on...

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