Category : Developing your products and services

Why ‘blue sky’ thinking might not be the way ahead

Business jargon is getting in the way of business according to a new survey by the Confederation of British Industry (CBI). A third of people believe that speaking in business jargon is alienating acc...

7 ways to ensure your business’s social media isn’t woeful media

This is a guest post by Mathew Aitken, Head of Content – Made Simple Group The major social media platforms – such as Facebook, Instagram and Twitter – can be valuable marketing tools to...

Artificial Intelligence and Accountancy

If you haven’t taken a look at our main ICAEW site in a while, then we’d urge you to check out our Chief Executive, Michael Izza’s blog, which has some great content on the industry at large. Hi...

Buying Guide for Consultancy Services: Do I and my business need outside help?

This is a guest post by Bibi Martin, Founder of BM Interim Management (BMIM) “Why must I put this much work to see the results I want? Didn’t I hire a consultant to take care of this?” Most of ...

Use customer data wisely and well: understand their preferences, respect their privacy

In order to offer the personalised service you know your customers enjoy you may need to gather and hold data on them. However, it’s also critical you respect their privacy: never using that data in...

Six lessons we might all learn from Innocent?

Do you have a dream? You must do – or you wouldn’t have started a business? So… how can a dream come true? There’s a really clear and interesting interview with one of Innocent’s three co-fo...

Do you NOT have a website? A third of small US businesses don’t

Does your small business have a website? It may be your only hub, or may complement a bricks and mortar outlet? But a surprisingly large number of small businesses in the States still don’t. That...

Top 10 digital advertising trends YOU need to understand NOW

‘Growing your business isn’t easy, is it?’ So asks an excellent round-up of current digital advertising trends over on Small Business Trends. ‘Increasing your influence and earning more custo...

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