Category : Developing your products and services

Use customer data wisely and well: understand their preferences, respect their privacy

In order to offer the personalised service you know your customers enjoy you may need to gather and hold data on them. However, it’s also critical you respect their privacy: never using that data in...

Six lessons we might all learn from Innocent?

Do you have a dream? You must do – or you wouldn’t have started a business? So… how can a dream come true? There’s a really clear and interesting interview with one of Innocent’s three co-fo...

Do you NOT have a website? A third of small US businesses don’t

Does your small business have a website? It may be your only hub, or may complement a bricks and mortar outlet? But a surprisingly large number of small businesses in the States still don’t. That...

Top 10 digital advertising trends YOU need to understand NOW

‘Growing your business isn’t easy, is it?’ So asks an excellent round-up of current digital advertising trends over on Small Business Trends. ‘Increasing your influence and earning more custo...

Entrepreneurial Spark: join a hub in a city someone near you?

Have you heard of Entrepreneurial Spark? If not, maybe you should have. It exists to support entrepreneurs, and now has 12 hubs across the UK with number 13 – its London hub – opening this August....

Do you own any trade marks? Are you making ‘genuine use’ of them?

An interesting recent legal case helped highlight a potential issue you might like to be aware of. It clarified a potential grey area around what’s called ‘genuine use’ of owned ‘trade marks...

Expert advice on a range of issues: from a Live Q&A by The Guardian

We enjoyed this write-up in The Guardian of a wide-ranging discussion of how to build and protect your small business reputation. The questions, and answers, came from a live Q&A hosted by The Gu...

Think big from the start: advice from those who’ve been there…

Think scale from the start. But then, be prepared to face it… That, perhaps, summarises the main themes we gleaned from this short, interesting film – ‘Scale: Bedroom to boardroom’ – on the...

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