About ICAEW Business Advice Service

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What is the ICAEW Business Advice Service?

The ICAEW Business Advice Service (BAS) provides professional advice for owner-run businesses, startups and SMEs. As well as practical help online in the form of white papers, short PDFs and blog articles, we enable businesses to receive an initial consultation at no charge from an ICAEW Chartered Accountant.

To find a chartered accountant offering the free business advice service near you, search our directory of ICAEW Firms, broken down by location.

We also provide a wide range of information for directors of SMEs and startups. Sign up free and get access to a range of reports and content to help you grow your business.

If you are an ICAEW Chartered Accountant, you can sign up to offer the BAS service here.

Contact us

If you have any questions, please email us on bas@icaew.com or fill our the form below.

6 ways to promote your Chartered Accountancy firm

If you’re an ICAEW firm offering the Business Advice Service, we have 6 new ways to promote your services to SMEs and Startups looking for a Chartered Accountant.

This website and blog receives 10,000 + views a month from UK business owners and startups – and we’d like to promote your firm and content.

Here’s how your accountancy firm can get even more value from being part of the ICAEW Business Advice Service:

1. Get a wider audience for your own blog

AuditOur blog has a readership of thousands of business owners and directors every month.

We keep an eye on ICAEW BAS firms who blog regularly and often curate blog posts with links back to your firm blog/website. We will comment on your blog to let you know when we do this as you may wish to get involved in any ensuing conversation.

When you are posting blog articles, please let us know if the article is something you think is relevant to SMEs and Startups as we will promote it on our social channels to help you gain access to a wider audience, benefitting both our readers and your firm.

2. Become one of our guest bloggers

Paula TomlinsonWe already have a number of ICAEW Chartered Accountant guest bloggers, providing expert opinion pieces on current topics of interest to SMEs and Startups.

If you would be interested in writing a guest blog post, please let us know – we’ll also feature photographs and and links to your company website to promote your firm.

3. Provide expert quotes and interviews

John DudgeonWe need expert quotes on the issues we are covering on the blog, as well as people willing to conduct full interviews.

We have a list of ICAEW firms who are willing to be contacted by email or over the telephone for quotes about finance and business articles or even longer opinion pieces and interviews.

Please let us know if you would like to be included in our list of experts.

4. Promote your firm on the ‘Find a Chartered Accountant’ website

All ICAEW firms are already listed in the directory on the ‘Find a Chartered Accountant‘ website.

If you add more industry specialisations for your firm, you will appear in more directory results, increasing your exposure to businesses looking for a chartered accountant.

Whether you already offer the Business Advice Service or not, there are a range of other opportunities on this site for you to promote your chartered accountancy firm, including advertising on the Find a Chartered Accountant website. For more details, visit Promote Your Firm.

5. Follow, follow and fan!

Please let us know if your firm uses Linkedin, Facebook, Twitter or Google+ and we’ll follow you and promote your posts where relevant and applicable to our SME/Startup audience.

While you’re at it, follow us and share our content with your audience, too. Aside from this blog, we are active on Twitter, Google Plus, Facebook and Linked In. Follow the links on the icons at the top left of this website to follow us and keep up to date.

6. Join the debate in Linked In

The Business Advice Service Linked In Group is a space for owner-run businesses and ICAEW firms to talk to each other – startup directors can ask questions, you can answer them.

You can post your own discussions in this group, or simply comment on existing discussions and polls, further demonstrating your expertise and promoting yourself and your firm with your target audience.

7. Join Smarter Business network

If you’re looking to increase your social media presence then join our Smarter Business Network for free. Each day you’ll find business news, insight and ideas you can share on Twitter, LinkedIn or Facebook at the click of a button. It’s quick, easy and gets results.

If you’re an ICAEW firm and don’t already offer the Business Advice Service, you can sign up to offer BAS here.