On the 16th & 17th of May, the UK’s most ambitious SME owners, startup owners, creative leaders and decision makers will take part in what is being Europe’s largest business event. ICAEW BAS sat down with the Marketing Director for The Business Show, Hassan Allan, to get insights into the event and its future.
The Business Show is a hall-of-fame event in the UK market and it’s a necessity in order to bring SME owners and startup owners all in one place in order to take their businesses to the next level. It has been running for 19 years and each year we continue to evolve and do something different for both our exhibitors and audiences. The amount of success stories we’ve had so far from both visitors and exhibitors is quite incredible and the reason we love doing what we do!
Exactly as you said, The Business Show has always been free-to-attend and to this day is what makes it so successful. The fact that tickets are free means we get a huge attendance which in turn generates more ROI for our exhibitors.
This is one of the main struggles when organising business events, but at the same time why I love it so much. We have to be persistent and make each keynote understand the benefits of speaking at The Business Show. Some do it for their own personal gain, others truly just want to share their knowledge and inspire the next wave of entrepreneurs. The speakers do have very busy schedules and you have to book them months prior to the event. However, from personal experience, after you establish a relationship with them, it’s easier, but definitely challenging until you reach that point.
There is a continuous hunger for being inspired nowadays. People love the feeling of being inspired and that’s what we thrive to do each year. When we choose the keynote speakers, we have the mindset that every business owner or future entrepreneur who attends The Business Show will leave with at least that one golden nugget of information that will change their business for the better.
We expect over 28,000 visitors and all of them will have the chance to meet in person some of the UK’s brightest and most successful entrepreneurs. Simon Woodroffe, Liam Hackett, Ben Jeffries and The Original Stig are just a few of the names that we are blessed to have at this years event. Just to get a taste, for the May 2018 event we expect to have 250 seminars, 350 exhibitors, 170 interactive masterclass sessions, networking and funding opportunities and to top it all off, Google Digital Garage and Facebook will make a return with a special keynote seminar.
16 & 17th of May, ExCeL London. Get your free ticket at www.gbbs.co.uk